FrontApp vs ClientFlow

FrontApp Review & Alternative | Frontapp vs ClientFlow

FrontApp is one of the popular choice as a shared inbox software. But there is a new contender in town (drum rolls) which is ClientFlow. Now you don’t need to try out every software out there and search for ‘FrontApp review’ to find out the best one. We have done that for you. Here, We present to you a detailed analysis of feature comparision between FrontApp and ClientFlow.

1. Shared Inbox

ClientFlow gets your personal email conversations, your team’s group email conversations and client communication on a single shared platform. Clientflow has all the essential functionality for you to manage personal, team and client conversations without the extensive feature set that an email hosting software provides. Let me explain you what Shared Inbox means with an example. Suppose you are in the support team of your company which consists of three members and you want that whatever mails come to  your support email should be accessible to all three members and anyone in the group should be able to reply. So what you have to do is add a team named “Support”, then add your team members and and then authenticate the gmail account you want to share and you are done.  Add to it that you can discuss with teammates by adding comments and you can also tag them by using @.

Frontapp was meant to be a full-blown email management software. It provides features such as shared inboxes and internal collaboration on top of an email hosting software such as gmail.

But it is completely oblivious to all other client management activities such as project management, time tracking, invoicing etc. At most, you could use the integrations they provide such as Asana, Hubspot and Zoho CRM in case you use these tools. Even in that case, you will have to switch back and forth between them for managing your clients.

On the other hand, ClientFlow treats Internal and Client communication as one part of managing clients and allows you to do the other client management activities like task management, time tracking and invoicing on a single platform without having to switch between multiple tools. You can know more about ClientFlow’s shared inbox feature here.

2. Client Communication

There is no concept of a clients in Frontapp. In order to keep a track of all client conversations, you will have to create new label for every client and manually add them to every incoming conversation. Organizing Client communication and Standardizing Client Approval process is a breeze in Clientflow.

Also in ClientFlow, you can organize your mails according to clients and projects. Just select a client and you have all communication with him at one place. It is same with projects. Just go and select a project and you will have all communication related to that particular project at one place. Could it get any simpler?

As of Frontapp, I don’t need to make any comparison as there exists no such feature of Client and Project.

3. User Interface (UI)

Frontapp’s UI is completely different from gmail which means that it will take some time for you to get used to the new button positions, terminologies etc. For example: Gmail labels are called tags in Frontapp.

Clientflow’s UI is very similar to gmail and you get used to it fairly quickly.

Know more about ClientFlow Shared Inbox

Click Here

4. Attaching Files and Documents

FrontApp doesn’t allow you to attach documents and files from google drive, dropbox, facebook and instagram. It also does not allow easy drag and drop attachment.

Clientflow allows easy attachment of drag and drop plus allows you attach files directly from your google drive, dropbox, facebook and instagram accounts.

5. Templates

This is one of the features that the ClientFlow team are extremely proud of and will come extremely handy to you. There are multiple pre-built templates for you to choose from such as onboarding templates, status update templates, feedback templates, invoices templates, meeting templates, approval templates and many more. Additionally, you can create and customize your own set of templates anytime, so forget writing those lengthy and similar emails time and again.

As of FrontApp, you can add canned responses but they can’t be grouped under different categories like in ClientFlow so you will find it harder to search for any template you have built whenever you want to use them.

6. Send mails from custom address

As soon as you sign up for ClientFlow, you get a custom ClientFlow email address from which you send and receive mails instantly. Yes, no authorization and agreement boxes to be checked in. It’s that simple. After that you can obviously connect your gmail account whenever you want.

In FrontApp, it’s not that simple. You will have to validate your gmail account and give permission to FrontApp to read and send emails from your gmail account before you can even get started. Not a nice way to start, is it?

Know more about ClientFlow Shared Inbox

Click Here

7. Sending emails for Approvals

This is again a feature that will come extremely handy to you. In ClientFlow, You can choose to send an email in the format of a standardized approval and select an approval template directly while composing the email and make edits in it or you can choose one of your custom templates.

Now comes the interesting part, the mail which the client will receive will have two options at the end of the mail i.e. “Accept” and “Reject”. This makes client communication extremely simple. Clients will have an option to communicate with you within the same email thread before approving by simply replying to the mail. Can it get any simpler?

Now again, FrontApp does not have this feature and it does not differentiate approval mails with any other mail.

8. Email Tracking

How often have you been anxious about your client or anyone for that matter having read your mails? You definitely want to know whether they read it or are just ignoring your mails, right? I know, it happens quite often. Well, you are not alone in this, it happens to all of us. Not anymore. With ClientFlow email tracking feature you can exactly know when your mails were delivered to the receivers, when they opened it and how many times they opened your mails, with time mentioned for all of it. All you have to do is open the email and go to ‘Show Activity’ at the bottom. Easy peasy, right?

In FrontApp, there is an inbox analytics sections, which can give you an overview on your emails for a specific period of time. Information such as number of emails, your response time, which customer is sending you the most mails etc. can be seen in the analytics section.  

9. Frontapp Pricing

Okay, so let me start with FrontApp this time for a change. They have three plans i.e. Basic, Premium and Enterprise costing 19$, 34$ and 69$ per month per user respectively.

Let me begin with the Basic plan. So in basic plan, you will be allowed only one integration i.e. you can connect Frontapp with only one other application. In point no. one, I mentioned that due to limited features that FrontApp offers, integrationS ( yes, with a capital S!) becomes necessary. Also, they don’t provide other features such as APIs/ Plugin in the basic plan. So, this plan is completely obsolete.

Now for the Premium plan, you get unlimited integrations. Sounds good, right? But not quite. Say, you get stuck somewhere (which you will because of their confusing UI) and you want support and training for their product. Now you call them or email them, expecting you will finally learn how to use their product but do you know what will happen? (Prepare to be surprised!!). They will ask you either to pay extra for the training or upgrade your plan to Enterprise because they provide support and training to only Enterprise customers.

So finally, after all this hassle (if you still want to continue with FrontApp), you will have to be an Enterprise member and pay them 69$ per month for every user on your team. So, make sure your pockets are deep while opting for Frontapp.


For ClientFlow, it’s pretty simple and straightforward. You pay 19$ per month per user and you get all the features and integrations we have. Really!! It’s that simple.

An overall Superior Product

By now, I think you would  yourself be convinced that ClientFlow is a superior product than FrontApp. If not, let me say this last thing. When you read customer review on FrontApp, one of their customers has mentioned “FrontApp is to Zendesk what Zendesk was to whatever came before.” I would like to revise it here. “ClientFlow is to FrontApp what FrontApp is to Zendesk”.

Ankit Anand

Author Ankit Anand

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